Dana Lee's clothing evolved from a fixation with simplicity, color and everyday utility, and an interest in more staple-minded novelty, pre-2008.
With portraits of everyday people shot by Jody Rogac, she debuted her men's-forward label early 2009, followed by eight years of work.
One of few females with a stake in casual menswear, Dana gained experience cutting samples and patterns in a shirt factory, and through an initial brand incubated with Opening Ceremony. Though spending her formative work years in downtown New York, Dana is from the Canadian Northwest of Chinese and Scottish ancestry.
In appreciation of fashion, longevity, & process, Dana Lee clothing and majority of textiles are intimately made within Canada & the USA, with a focus on color-craft, texture, and robust natural materials in unapologetically simple forms.
More on history, hiatus & return: