Dana's eponymous label began in downtown New York from a small Crosby Street studio in 2008.
With portraits of everyday people shot by Jody Rogac, she developed 12 collections working with over 50 international stores, pausing operations in 2017.
One of few females with a stake in casual menswear, Dana's practical journey began cutting samples and patterns in a shirt factory, followed by a non-eponymous men's brand for 3 years. With formative years in NYC, Dana is originally from the Canadian Northwest.
In appreciation of uniqueness, longevity, & process, Dana Lee garments and many of their textiles are intimately made within Canada & the USA, with a focus on house-formulated color, classic natural materials and unapologetically simple forms.
More on history, hiatus & upcoming return: